"Deziner Software was formed to help turn the entrepreneur’s vision and ideas into actionable reality."
I was tasked to design the UI for the newly established structure of the cloud-based business planning platform Intercept Startup by Deziner Software. My goal was to create an interface that embodied professionalism while being approachable and geared towards millennial entrepreneurs.
The original structure of Intercept StartUp was completely transformed after our UX team conducted research, and user testing concluded the need for several usability changes. The restructure made the content within the platform more digestible and approachable for users.
After reading through the annotated wireframes, I began exploring potential UI design solutions. The two styles were presented to the client and the second was chosen for its friendly and welcoming color scheme and detailed iconography.
Maintaining the color scheme, I iterated on the iconography for the second style exploration and then mocked up the screens based on the given wireframes.